GM WILDCAT

Pratt Institute

Collaborated with Communication Design students to design an immersive user experience for the GM concept car Wildcat

It demonstrates the concept and research conducted in collaboration with team members.
Buicky is a personal assistant with 3D imaging in the car, and BuickVerse is a social platform for Wildcat owners.
The team has focused on creating a comfortable in-car dining experience.
The team has designed an in-car music experience mode inspired by DJ turntables.
It features a storyboard version with concept combination, showcasing the team's ability to create unique and innovative solutions by combining different concepts and ideas.

Concept & Research

Interdisciplinary

Project-based digital experience challenges centered around creating compelling and immersive digital experiences for Buick Wildcat that take into account the design expression, experience and future of brand.

Buick Branded Digital Design Brief

Create a compelling and immersive digital experience for Buick that is integrated into the vehicle design and displays.

Concept

Entertaining, Humanization, and Harmony

We focus on user entertaining experience, and aim to create a lifestyle between users and wildcat by placing brand service into user's daily lives.

2. Buicky & BuickVerse

Introducing BuickVerse - an innovative online community where users can interact with each other through their personal robot AI, called Buicky. BuickVerse takes inspiration from the Metaverse, providing a unique platform for users to make friends and engage with each other through their phones.

Every user has a personal robot assistant called Buicky, which represents the user themselves. Buicky can also serve as an AI assistant with 3D projection, providing car conditions to drivers while they're on the road. In BuickVerse, users can use Buicky to interact with other users and make new friends.

The BuickVerse app uses the aesthetic of the myBuick app, displaying users' Buickys with their name, energy, mood, and location. Users can call on their wildcat by clicking the button, and their car will self-drive to their location. The app also includes icons for messaging, where users can chat with each other. Rather than just displaying text, BuickVerse displays users' Buickys, which react to the text. For example, if you send a heart emoji, hearts will pop up beside your Buicky.

When the user is driving, their Buicky will also drive, making the interaction more realistic. Users can swipe up to see the entire chat history. BuickVerse also includes a feature where users can see their friends' real-time locations, promoting a sense of community and connection. Users can even add their relationship status on the app, and when they're together, there will be a stroke around their portraits.

Last but not least, users can customize the appearance of their Buicky, making it unique and personalized to their preferences.

3. Eating Experience

Introducing the innovative Metamaterial Roller Blinds Table for Car Doors, a revolutionary product that provides a versatile and convenient solution for car passengers. The table is made of metamaterials, which can switch between being hard and soft without damaging or altering the material itself, allowing the table to transform from a soft roller blinds table to a hard table at the push of a button.

The Metamaterial Roller Blinds Table is designed to fit inside the car doors, providing passengers with a convenient and versatile workspace. The table is soft to roll inside and can be transformed into a hard table by pressing a button, providing passengers with a stable surface for working or eating. The Metamaterial Roller Blinds Table is a versatile and innovative product that provides car passengers with a convenient and practical solution for working and eating on the go.

In addition, the cup holder is designed to rise up to hold coffee cups or can be pushed down to hide as a flat surface, providing even more space for passengers to work or eat. Passengers can also store their coffee cups in the space under the center console and enjoy fresh ones in the wildcat at any time.

4. Music Mode

Introducing the Music Mode for Wildcat, a revolutionary dashboard UI that allows users to capture city sounds and produce music inside their Wildcats. With the recording system, users can capture sounds from their surroundings and create unique and original music compositions while driving.

The Music Mode features a tactile touchscreen with multifunctional buttons that allow users to easily control the music production process. The DJ turntable is transformed into the center console of the Wildcat, with the vinyl console suspended in the air for easy access. The vinyl console can be picked up from the console and used as a steering wheel when in driving mode, providing a unique and immersive driving experience.

The Wildcat can also auto-switch between day mode and night mode with light conditions, providing optimal driving conditions for users. With the Music Mode, users can create music and enjoy driving in a truly unique and immersive way.

5. Storyboard

1. The story happens in NY city in future.

2. Jay and Mandy are chatting on the mybuick app and decide to have date.

3. The travel distance takes almost 8 hrs, so they decide to have a lunch first.

4. They pull out the roller blinds to enjoy meal. Music is auto played and the Buicky shows up and sing. Mandy get her fresh coffee under the center console.

5. After lunch, they feel bored and turn on the music mode. They explore the city and produce music by capturing sounds from the city.